Character Design / Motion Design / AI Visual Production

Red Sea Jazz Festival November 2025 / March 2026

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Project

A visual campaign created across two editions of the Red Sea Jazz Festival, built around an original cast of characters and an evolving story.

The challenge

Create something artistic, unexpected and memorable, while staying precise to the festival, its music and its audience.

Main campaign film
Character teaser — Foxxy
Character teaser — Parrotfish
Character teaser — Squid
Promo
Underwater jazz club film
TV spot
The work

The project combined concept development, character design, storytelling, art direction, storyboard, scene design, animation and editing, all built closely around the festival’s original music.

My role
  • Concept Development
  • Character Design
  • Storytelling
  • Motion, Editing & Compositing
  • Merchandise & Print Design
Merchandise

Beyond the films

Black shirt with the fox character Black shirt with the fish drummer character
Shirts
Black tote bag with the fox character Natural tote bag with the fox character Black tote bag with the fish character Natural tote bag with the fish character Black tote bag with the squid character Natural tote bag with the squid character
Bag
Red Sea Jazz Festival cap with a character illustration
Hat
Red Sea Jazz Festival keychains with the fox character
Keychain
The outcome

What began as one campaign developed into a continuing visual world.

The characters returned for the second festival and expanded across film, TV advertising, billboards and festival merchandise.

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