I’m Shira Pugatch, a designer, artist and creative director. I don’t do the obvious answer.

Give me a problem nobody has solved yet, a tool that came out last week, or a brief that doesn’t fit any box. That’s where I do my best work.

I pick up new systems fast. AI imaging, 3D, code, motion, interactive: when a new technology appears, I’m already testing what it can do.

But the tool is never the point. The idea is.

Sometimes the answer is an identity. Sometimes it’s a film, a character, an installation, a piece of code, or something that doesn’t have a name yet.

I direct the whole process: the concept, the visual language, the right tools, and how it all connects into one experience.

More than 20 years taught me how to deliver. Curiosity is what keeps the work different.

StreetCat Studio: custom creative solutions for projects that need more.